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PAL-EBM
Professional Agile Leadership™ – Evidence-Based Management
About the Certification
The Professional Agile Leadership™ – Evidence-Based Management (PAL-EBM) is an advanced certification offered by Scrum.org that focuses on evidence-based leadership skills.
It helps leaders make strategic, data-driven decisions, improve delivered value, and measure business outcomes instead of outputs. The certification validates the candidate’s ability to lead continuous improvement, use data effectively in decision-making, understand value outcomes, and increase performance transparency across Scrum Teams and Agile organizations. It focuses on the Evidence-Based Management (EBM) framework, measuring and improving value through Key Value Areas, making strategic decisions based on real data, improving team performance and value flow, leading change using clear indicators, aligning teams and strategy to achieve business goals, and using metrics to enhance learning, adaptation, and growth. This certification is designed for leaders who want to use data and real value to guide improvement and make smarter decisions within Agile enterprises.
Main Curriculum
The curriculum is divided into five main sections
- Goals and Key Value Areas
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- Defining strategic goals
- The four Key Value Areas in EBM: Current Value (CV), Unrealized Value (UV), Time-to-Market (T2M), Ability to Innovate (A2I)
- Aligning goals with value maximization
- Metrics, Indicators, and KPIs
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- Selecting the right metrics
- Avoiding vanity and misleading metrics
- Leading vs. lagging indicators
- Reading data and making informed decisions
- Leadership and Organizational Enablement
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- The role of leadership in supporting EBM
- Building a culture of measurement and learning
- Enabling teams instead of controlling them
- Linking EBM with Scrum and Agile at the enterprise level
Exam Details :
- Exam code: PAL-EBM
- Exam duration: 60 minutes
- Number of questions: 45 questions
- Question types: Multiple choice + True / False
- Language: English
- Experimentation and Continuous Improvement
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- Formulating hypotheses and running experiments
- Build–Measure–Learn cycle
- Fast learning and risk reduction
- Evidence-based continuous improvement
- Passing score: 85%
- Exam fee: Around USD 250 (may vary by country and may include taxes)
- Certification validity: Lifetime
- Evidence-Based Performance Management Fundamentals
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- What Evidence-Based Management (EBM) is and why it is used
- Shifting focus from outputs to outcomes
- Connecting strategy with execution
- Decision-making in uncertain environments
Do I need certifications before it ?
No, not required.
However, in practice, it is recommended to have a basic understanding of Agile principles, some experience in project or product management, and familiarity with collaborative Agile team environments.
Which certifications are recommended after this one ?
Not mandatory.
However, if you are looking for a strong path in evidence-based Agile leadership, especially in performance measurement, improving business value, and making decisions based on real data, then the Professional Agile Leadership™ – Evidence-Based Management certification is the strongest option.
What are the main uses of the Professional Agile Leadership™ – Evidence-Based Management certification ?
- Advanced Evidence-Based Management (EBM) for deeper use of metrics and real value in strategic decision-making
- PAL II – Professional Agile Leadership™ II to expand Agile leadership at the organizational level
- Product & Value Management to link metrics with goals, market value, and business outcomes
- Lean Portfolio Management to manage investments based on data and realized value
- Enterprise Agile & OKRs to align Agile practices with objectives and key results
- Executive & Strategy Roles such as Agile Executive or Strategy & Transformation Lead
Your Step Toward Data-Driven Agile Leadership :
This certification gives you a deep understanding of how to lead organizations based on outcomes and real value, proving your ability to make accurate, data-backed decisions that deliver measurable and sustainable impact in Agile environments.
Who is this certification suitable for ?
- Leaders and managers (Engineering / Product / Delivery)
- Executives and senior leaders
- Agile coaches and transformation leaders
- Product Owners and Scrum Masters in leadership roles
- Any leader responsible for achieving business outcomes in an Agile environment